This intensive 1-month course provides in-depth, hands-on training on Meta advertising platforms (Facebook and Instagram) and Canva for creating high-performing ads. Students will learn to set up and manage Meta Business Suite, design visually engaging ads, and run successful ad campaigns. By the end of the course, participants will be able to create and optimize ads, track performance with Facebook Pixel, and scale campaigns for business growth.
- Canva: For ad design and content creation
- Meta Business Suite: For managing Facebook and Instagram business accounts
- Meta Ads Manager: For running and optimizing ad campaigns
- Facebook Pixel: For tracking user activity and conversions
- Microsoft Teams: For online live classes and discussions
- Understand the Meta advertising ecosystem and how to set up accounts for business use.
- Be proficient in using Canva to design image and video ads.
- Set up Meta Business Manager and run ad campaigns using Ads Manager.
- Create targeted Custom and Lookalike Audiences for effective advertising.
- Utilize Facebook Pixel for tracking conversions and optimizing ad performance.
- Implement A/B testing to improve ad performance and scale campaigns for business growth.
Weekly Assignments and Quizzes: 40%
Mid-term Project: 20%
Final Project: 30%
Participation and Attendance: 10%
Course Outline
- Introduction to Meta ecosystem (Facebook & Instagram)
- Difference between Meta Ads and other advertising platforms
- Creating a Facebook page Instagram business/professional account.
- Page and URL setup.
- Overview of Meta Business Suite features
- Difference between Business Suite and Ads Manager
- Navigating the interface: Dashboard, Pages, and Tools
- Adding and managing Facebook and Instagram accounts
- Assigning roles and permissions to team members
- Creating and scheduling posts for Facebook and Instagram
- Using the content calendar for planning and consistency
- Viewing and understanding key metrics (engagement, reach, etc.)
- Analyzing audience data for better content strategy
- Overview of running ads through Business Suite
- Simplified ad creation: Boosting posts vs Ads Manager campaigns
- Managing messages, comments, and reviews in one place
- Automating responses with Instant Replies and FAQs
- Overview of Canva tools and interface
- Creating templates for ads
- Design fundamentals: colour, typography, and composition
- Best practices for image ads
- Creating visually engaging image ads using Canva
- Exporting designs for Meta Ads
- Using Canva for simple video creation
- Creating thumb-stopping videos for Meta platforms
- Creating multi-image Carousel ads
- Techniques for consistent branding across ad formats
- Key design principles for high-converting Meta Ads
- How to balance text, visuals, and calls to action (CTAs)
- Design tips for mobile-friendly ads
- Overview of campaign objectives: Awareness, Consideration, Conversion
- Choosing the right campaign type based on business goals
- Setting up your first campaign
- Utilizing the Audience Insights tool for research
- Creating Custom Audiences and Lookalike Audiences
- Detailed targeting: Demographics, Interests, and Behaviors
- What is the Facebook Pixel and its importance?
- Installing the Pixel on your website
- Tracking website activity and optimizing for conversions
- Understanding A/B testing (split testing) for ads
- Optimizing ad performance based on results
- Adjusting creative, targeting, and budget for better outcomes
- Understanding key metrics (CTR, CPC, CPA, ROAS)
- Analyzing ad performance in Meta Ads Manager
- Generating reports and interpreting data to improve campaigns
- Techniques for scaling successful ad campaigns
- Budget allocation and growth strategies
- Managing large campaigns and ensuring long-term success
- Running a Meta Ad campaign for a real or mock client
- Recap and Q&A session
Maximizing Your Impact: Meta Digital Marketing with AI
*Merit-Based Internships Apply
-
Total Lectures: 12
5 Lectures/Week
-
Online Live Classes
Classes will be conducted on Microsoft Teams
-
Friday, Saturday & Sunday Classes
Classes will be conducted on Microsoft Teams
- Assessments and QnA Sessions
- Class Recordings
- Course Project
Maximizing Your Impact: Meta Digital Marketing with AI
*Merit-Based Internships Apply
-
Total Lectures: 12
5 Lectures/Week
-
Friday, Saturday & Sunday Classes
Classes will be conducted on Microsoft Teams
- Assessments and QnA Sessions
- Class Recordings
- Course Project
NEED ASSISTANCE
GET IN TOUCH
- Days: Monday - Saturday
- Timing: 10:00am - 10:00pm (PKT)
Our Commitment
What Drives Us
Our unwavering commitment to excellence fuels our passion for innovation and education. We are driven by the belief that knowledge empowers individuals and transforms lives.
I can't express how much I've learned from 'Illustrator Unleashed.' This course changed the game for me. Highly recommended!
Ahmed Khan Student